Content Strategist

A content strategist is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers. Creative professionals are responsible for overseeing and developing content requirements across a project life cycle and generating content strategy deliverables.
The growth of content marketing has exploded in the past decade, and it isn’t showing any sign of stopping. Consumers are responding less and less to traditional “push” marketing techniques, so marketers (if they’re smart) are shifting to digital content. 

Consistent, high-quality, and impactful content influences the decision-making of consumers more than any other strategy. It wins the attention of potential customers, increases brand awareness, and fosters loyalty. Essentially, it is a content strategist who creates this useful, usable content.